CHRISTUS Health, an international health system with 45,000 associates across more than 600 centers, is built around a shared purpose of delivering compassionate, accessible care. To strengthen that purpose across their expanding organization, their five-year strategic plan prioritized expressing this mission systemwide and creating a consistent experience wherever CHRISTUS shows up. As the organization grew through mergers, acquisitions, and regional expansions, it had inherited a complex ecosystem of distinct regional health systems, each representing the brand in its own way. CHRISTUS needed to unify their brand experience across regions, while also modernizing their executive presence in every interaction.
The idea to use HiHello happened as a small spark. A user experience professional showed a senior leader the HiHello card she used for her own personal small business. Seeing the premium HiHello user experience, intuitive interface, and seamless contact exchange in action immediately set off a chain of decisions that quickly rippled upward. Senior executives instantly recognized that this was the solution needed to bridge the gap between legacy practices and modern digital goals.
