Close the attribution gap. ‍

See where every lead came from and which events, introductions, and campaigns are actually driving pipeline.

Business professionals at a concert greeting one another with a handshake
HiHello ui bar chart showing growth over each quarter
HiHello tag for an event titled Wealth SummitHiHello app ui with 41 new attributable leads
Works with the stack you already run
HiHello integrates with SalesforceHubspot LogoMicrosoft Dynamics Logo
AND MORE

The interactions that move a deal happen between people.

The conversations that matter are happening in a place where existing tools can't measure them. Each moment can create pipeline, and each one is easy to lose before it reaches your CRM.

85

%

of marketers struggle to connect marketing performance to business outcomes¹

80

%

of leads never make it into a CRM²

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Your team is building relationships your attribution model can't see.

A business woman scanning a HiHello QR code on an advertisement

The person you met at the conference. The campaign that landed in front of your prospect at exactly the right moment. The relationship your support team has been building for months. Those are the moments that move deals, and they rarely come with visibility.

From interaction to pipeline.

Connect

Connect HiHello to your CRM and marketing automation, Salesforce, HubSpot, Dynamics, so the interactions land in the systems you already report from.

Capture

Every interaction becomes a record the moment it happens, tagged to its source, event, or campaign, and the person who made the connection.

Attribute

See which events, campaigns, and interactions turned into pipeline and revenue, surfaced in the same systems and reports your team already uses.

Your whole attribution picture in one place.

Every interaction becomes visible, all in the same system, so the path from a conversation to pipeline is one connected record instead of guesswork spread across tools.

01

Digital business cards

Every card shared at an event, in the field, or on a call becomes a timestamped record, tagged to its source and the person who made the connection. Turn those conversations into contacts your CRM can actually report on.

Trace every connection →
02

Contact scanning

Create structured records from paper cards and badges from the moment your team captures them, each tagged to its source and the person who made the connection. Nothing waits for someone to sort through a pile after the show.

Capture every contact at the source →
03

Lead capture

Build custom contact capture flows that collect exactly what your team needs at every interaction, with consent built-in. Custom fields, compliance-ready collection, and a structured record that syncs directly to your CRM.

Get the data that matters →
04

Contact enrichment

Fill in the details that matter, titles, companies, emails, and LinkedIn profiles. Work from data you can trust, not a guess, so your CRM is as complete as possible.

Get the attributable contact records →
05

CRM and marketing automation

Sync contacts to Salesforce, HubSpot, Dynamics, or the marketing automation your team already runs, along with the source, event, or campaign. The conversation becomes a record traceable to a person and a pipeline stage.

Connect your CRM stack →
06

Analytics and attribution

See which events, campaigns, and content turned into pipeline. Broken down by source, channel, and the interactions that started each relationship. Know where to reinvest before the next campaign starts.

Track pipeline contribution →
Professionals networking and sharing a HiHello digital business card
Scanning a paper business card with HiHello
Professionals shake hands with HiHello custom lead capture
Speaking on the phone with HiHello contact enrichment
Conference event hall booth with HiHello CRM integrations
Reviewing performance analytics on HiHello

What attribution looks like.

Goodwill logo
See how Goodwill closed the attribution gap on thousands of community field interactions.
Read the case study
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“With the traditional business card, you can't really see the impact of your networking; you're just handing a card and hoping for the best. By moving everything to digital, we can finally see the results. Being able to see that engagement is a huge feature for us.”

Ethan Walsh headshot

Ethan Walsh
Creative Services Manager,
Goodwill

Goodwill logo

NONPROFIT / RETAIL

Voluntary Insurance Partners logo
See how Voluntary Insurance Partners uses HiHello as a sales competitive advantage.
Read the case study
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"We actively analyze engagement. Our HiHello leaderboard surfaces our top prospectors as well as the operational gaps in the field."

Britton Johnson headshot

Britton Johnson
Founder & Owner,
Voluntary Insurance Partners

Voluntary Insurance Partners logo

INSURANCE

G2 customer testimonial about HiHello with logo

“Makes Networking Connections Effortless. It helps with my post-event follow-ups by connecting directly to my CRM, which makes it easier to keep track of everything afterward.”

Rich Keefe
Director Ice 9 Productions

G2 customer testimonial about HiHello with logo

“A Must-Have for Digital Networking. This really helps me keep track of the people I meet, tag them, and schedule follow-ups.”

Andrew Naja-Riese

Explore more.

See what else HiHello can do.

Know what's really driving pipeline.

View Plans

¹ WPromote

² Moots

FAQ

Everything you need to know.

Ready to get started? See what plan is best for you.

View Pricing
What makes marketing attribution so hard?
The challenges of marketing attribution are structural, not technical. The problem isn't that companies lack attribution software. It's that the interactions that move deals happen between people, not inside tracked digital sessions. A conversation at a conference, a card passed across a table, a signature link clicked three weeks later: each one can source pipeline, and none of them shows up in a click-stream. Attribution tools can only attribute what they see. When the interaction never reaches the system, there's nothing to attribute. The fix isn't a better reporting layer. It's capturing the interaction at the source, before it disappears.
How do you attribute pipeline to in-person and offline interactions?
Every card your team shares and every badge or paper card they scan becomes a timestamped record tagged to its source, its campaign, and the person who made the connection. That record syncs to your CRM, carrying its origin with it. When that contact shows up in a pipeline stage, you have a traceable line from the conversation that started it to the revenue it contributed. The attribution isn't reconstructed after the fact. It's captured at the moment the interaction happens, so there's something to attribute in the first place.
Which CRMs and marketing automation tools does HiHello sync with?
HiHello connects with Salesforce, HubSpot, and Microsoft Dynamics, and more. Every captured interaction syncs with its source and campaign tag intact, so the contact lands in your CRM as an attributable record, not a raw import someone has to reconcile later.
Can I see which event or campaign a lead came from?
Yes. Every card share, scan, and form submission is tagged at the moment of capture: the event it came from, the campaign running at the time, and the team member who made the connection. That tag travels with the record into your CRM, so when the contact progresses through pipeline, you can trace it back to a specific event, a specific interaction, and a specific source. This is the operational difference between attributing in-person pipeline and estimating it.
What data gets collected, and who controls it?
HiHello captures the information your team collects through card shares, scans, and lead forms, including name, title, company, email, and any custom fields your team configures. Your team controls what gets collected through the forms you build. Consent is built into the capture flow. Data syncs to your CRM through your existing integration, not through a third-party intermediary. HiHello does not sell your data.
How is this different from marketing attribution software?
Marketing attribution software reports on what happened after a buyer entered a tracked digital funnel. It can't see the interaction that started the relationship before a buyer ever clicked anything. HiHello operates one layer earlier: it captures the human interaction at the point it happens and turns it into a structured, tagged record before it can disappear into the gap between a conversation and your CRM. The attribution software you already run reports on that record the same way it reports on any other source. HiHello is not a replacement for your attribution layer. It's the infrastructure that gives your attribution layer something to work with when the interaction happens offline.
What is the dark funnel, and how do you measure it?
The dark funnel is the set of buyer interactions and touchpoints that influence a deal but never appear in your marketing analytics. These are the conversations at events, the word-of-mouth referrals, the email signature that someone clicked three weeks before they ever filled out a form. They're real influences on pipeline, but they're invisible to attribution models built around tracked clicks and sessions. You measure them by capturing them at the source, before they go dark. When a card share, a badge scan, or a signature click becomes a tagged CRM record the moment it happens, it's no longer dark. It's a traceable touchpoint in the same pipeline report where every other channel lives
How do you prove marketing-sourced pipeline from channels that don't produce clicks?
Marketing-sourced pipeline shows up in your CRM when the interactions that sourced it are captured with their origin intact. For channels that don't produce digital clicks, that means capturing the interaction at the moment it happens, not reconstructing it from memory or a post-event spreadsheet. When a card share, a badge scan, or a conversation captured through a lead form syncs to your CRM with a source tag, it becomes a first-touch record your pipeline reporting can include. Pipeline contribution from field activity, events, and executive outreach looks like any other channel in reporting once the interactions feeding it are captured and tagged.
Why do leads from events never make it into the CRM?
Up to 80% of leads from in-person events never make it into a CRM (Moots). The failure mode is consistent: interactions happen across the whole show floor, not just at the booth. Paper cards get collected and forgotten. Badge scans from rented hardware produce a CSV that someone has to process. Notes from hallway conversations don't exist at all. By the time anyone tries to enter the contacts, the details are incomplete, the context is gone, and the follow-up window has closed. HiHello captures every interaction at the moment it happens, from anywhere on the floor, and syncs it to your CRM in real time. The lead doesn't wait for someone to export it.