What are examples of owned media channels?
Owned media channels are surfaces your company controls directly, without paying for placement each time. Common examples include your website, your email list, your social profiles, and your employees' communication touchpoints. Company
email signatures are one of the most underused owned media channels in enterprise marketing. A 500-person team sends tens of millions of emails a year, each one reaching a real person your company already has a relationship with.
Digital business cards,
virtual meeting backgrounds, and event presence are owned surfaces in the same way. HiHello treats all of them as a single programmable channel.
What is the difference between paid, earned, and owned media?
Paid media is reach you buy: ads, sponsored placements, paid social. Earned media is reach others give you: press coverage, reviews, word of mouth. Owned media is reach you control directly, without paying per impression: your website, your email list, your employees' communication surfaces. Most enterprise marketing programs over-index on paid and under-invest in owned. The surfaces your team already operates on, email signatures, business cards, video call backgrounds, are owned media that most companies treat as administrative details rather than a managed channel.
What is email signature marketing?
Email signature marketing is the practice of treating the space beneath every employee's email signature as a managed marketing channel. Instead of a static name and phone number, each signature carries a branded campaign banner deployed centrally by marketing and updated across the whole company at once. Every send becomes a branded impression reaching a real person your company already has a relationship with. HiHello manages that channel at enterprise scale: centrally deployed, measurable by impressions and clicks, and updated in hours rather than weeks.
Can you run different campaigns by department or region?
Yes, HiHello lets marketing segment campaigns by team, department, region, or any other attribute you choose. A sales team can run a different banner than a customer success team. A regional office can carry a locally relevant campaign while the rest of the company runs the global one. Each segment is managed centrally, so marketing sets the parameters and the right campaign reaches the right people without desk-to-desk coordination.
How do you deploy and update signatures across a whole company?
HiHello deploys signatures in two connected steps. First, it connects to your existing directory, Okta, Microsoft Entra ID, Google Workspace, or Workday, and pulls each employee's information automatically to populate the signature template your team designs. Second, the completed signature deploys directly through your email platform, Microsoft 365 or Google Workspace, so every employee's inbox reflects the current brand and campaign without anyone setting it up individually. When a campaign changes, marketing updates the template once. No chasing individuals, no manual exports, no coordination effort.
Does it work with Outlook and Google Workspace?
Yes, HiHello deploys across both Microsoft 365 and Google Workspace from a single admin view, desktop and mobile. Signatures apply natively inside your existing email infrastructure. Emails do not route through HiHello's servers. IT retains full control over provisioning and access. Marketing controls the brand and campaign layer. Both teams work within the tools they already run.
How do you measure impressions and clicks from email signatures?
HiHello tracks impressions and clicks at the signature level so marketing can report on the channel the same way it would report on any other spend. Impressions reflect how many times a branded signature was delivered. Clicks reflect engagement with the campaign banner. Both metrics are available in
HiHello's analytics dashboard and can feed into the reporting your team already runs. The goal is channel-level KPIs: reach, engagement, and attribution tied to the campaigns marketing is already running.
How do you increase share of voice without increasing ad spend?
Share of voice grows when your brand appears in more of the conversations your buyers are already having, without requiring more paid placement to get there. HiHello turns the surface area your team already operates on into a managed, owned channel. Every email signature, every digital business card, every video call background. A 500-person company sends millions of emails a year. Every one of those sends is an impression your brand already owns. Running campaigns across that surface adds reach without adding to your media budget.